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US Importer of Select European Beauty Brands Launches as Sanari Beauty Corp.

Second generation family business brings luxury fragrances, aromatherapy, cosmetics, skin and body care from Italy and France to the U.S.

Pacific Palisades, CA (June 9, 2014)—Sanari  Beauty Corp., a second generation, family-owned business backed by more than forty years of industry experience, is launching as a premier provider of exclusive beauty brands.  The company brings fine European fragrances, aromatherapy, cosmetics, skin care, bath and body products to U.S. retailers— as well as to consumers through their new website. Sanari is the only U.S. importer of select beauty brands such as Skin & Co Roma, Jacadi Paris, Solyvia, TooFruit, Lollipops Make-up, and O.Créatives, and the sole West Coast distributor of Olivella.

“Our family has a legacy of bringing unique beauty brands to new markets, and Sanari is a continuation of that tradition. The name Sanari is actually a combination of our two children’s names and developed out of a desire to maintain an image for the company that is close to our hearts,” said Sanari CEO Rebecca Aghalarpour.

Sanari provides both classic beauty collections along with skin and body care that combine time-honored ingredients with new technology to create highly-effective, socially and environmentally responsible products. Its unique portfolio of diverse and award-winning brands have been featured in leading publications including  Men’s Health, People, Lucky, WWD, GQ, Teen, O and many more.

The highly-acclaimed collections from Skin & Co Roma were inspired by Sabatino & Co. family matriarch Giuseppina Balestra, who used truffles grown in the Italian region of Umbria with other natural extracts to create her own botanical oils. In the 1950s, her products became highly coveted among the Hollywood elite. Skin & Co Roma founder Gabriel Balestra later uncovered his grandmother’s recipes, and after years of university research, learned that the black truffles she used were a rare variety that contained a highly-potent anti-aging enzyme. This discovery formed the basis of his Truffle Therapy™ Anti-Aging Collection; one of several premier skin care, bath and body lines the company produces including the Sicilian Light™ Brightening Collection and the Umbrian Apothecary™ Collection.

The exclusive Corsican aromatherapy and skin care lines Solyvia Cosmétique and Solyvia Aroma draw on active essential oils derived from native plants of the Mediterranean island. Solyvia uses organic farming and innovative extraction methods to create products that foster well-being, treat common skin and health ailments and provide powerful anti-aging benefits.

Luxury fragrance lines that Sanari offers include IKKS Fragrance, a contemporary collection of scents for women, men and youth, and Jacadi Paris, elegant, classic and rich-in-style naturally scented waters with exquisite notes for babies, and beautiful scents for children and teens. Also among the unique items that Sanari provides are O.Créatives lifestyle fragrant waters and shower gels. These essential oil- infused scents offer three mood enhancing experiences: relaxing, refreshing and energizing. For more information, www.sanaribeauty.com.

 

About Us:

Sanari Beauty Corporation is a second generation family-owned business with more than forty years experience serving the beauty industry. Located in the Greater Los Angeles Area, we provide premier fragrances, aromatherapy, cosmetics, skin care, bath and body products for the entire family. We are the exclusive U.S. importer and distributor of a number of luxury product lines and offer select beauty brands to retailers as well as to consumers through our website at www.sanaribeauty.com. Sanari Beauty continues to be a progressive industry leader, committed to the future of beauty, by offering both classic and new, innovative products.

 

Contact:

Maziar Aghalarpour

mazi@sanaribeauty.com

 

 

 



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